Brand at Scale
Strategic brand and digital design for a multi-product education platform.
ABOUT
I collaborated on the expansion and refinement of ACI Learning’s brand strategy and visual system during a period of significant growth and product consolidation. Working closely with the Creative Director, I helped shape design decisions that balanced scalability, accessibility, and clarity across a complex, multi-product ecosystem.
My contributions included collaboration on the website design, digital graphics, layout systems, and marketing collateral, as well as executive and sales-facing decks. I also recommended the adoption of the Lexend typeface to improve accessibility and legibility across digital experiences. In addition, I collaborated on the development of the “Be Bold.” tagline—supporting a company-wide initiative that positioned ACI Learning around confident, outcomes-driven education in IT and cybersecurity.
In addition to the core brand and digital work, I designed a series of analyst reports that Value Creation Labs wrote supporting ACI Learning’s thought leadership efforts. My contributions focused on the layout, branding, and infographic design, translating complex industry insights into clear, visually cohesive reports that aligned with the broader brand system and reinforced ACI Learning’s position in the IT and cybersecurity education space.
ROLE
Branding,
Website design,
Digital design,
Marketing Collateral
